About Scratchwise

Building the Future of
Consumer Loyalty & Rewards

Our mission is to help brands build stronger consumer relationships through rewarding, scalable, and data-driven engagement campaigns.

Our Story

Scratchwise was born from a simple insight, traditional loyalty campaigns are disconnected, outdated, and hard to scale. We built a smarter platform where every purchase becomes an interactive experience driving real, measurable engagement.

Our Mission

To transform everyday purchases into rewarding experiences by enabling brands to drive consumer engagement, loyalty, and repeat sales through smart, gamified campaigns.

Our Vision

To become the most trusted consumer engagement platform, where every purchase creates excitement, every interaction builds loyalty, and every campaign delivers meaningful brand experiences.

From A Simple Start To Unstoppable Growth

Our Core Values

The principles that guide every decision we make.

Consumer First

Every campaign we create is designed to deliver engaging and rewarding consumer experiences.

Impact Driven

We measure success through consumer participation, campaign performance, and brand loyalty growth.

Engagement Focused

Reward experiences built to connect with consumers across every market and product category.

Data Powered

Real-time insights and analytics that help brands optimize engagement and campaign performance.

Meet Our Founder

Driven by innovation and purpose, leading Scratchwise towards smarter engagement and measurable growth.

Vivek Bansal

co-founder

Vivek Bansal Brings 22+ Years of Experience in Fintech, Banking & Digital Platforms. Having Worked With Global Institutions Such as JP Morgan, Citibank, Morgan Stanley, Lehman Brothers & Capgemini ENY. An Engineering Graduate With an MBA From IIM Kolkata. He Focuses on Building Scalable Technology Platforms Connecting Brands, Marketplaces & Consumers.

Awards & Recognition

Recognized by leading national initiatives for innovation, impact & commitment to empowering India's workforce.

Join The Movement

Whether you're an enterprise looking to transform benefits or a talent wanting to make an impact — we'd love to hear from you.

View Careers

Company Details

Official information and registered address.

Legal Name

Earnest Data Analytics Private Limited

GSTIN

09AAGCE6932N1Z2

Registered Address

Near Aditya Mall, 6th floor, No B 604, Aditya Mega City, Indirapuram, Vaibhav Khand, Ghaziabad, Uttar Pradesh, 201104