FAQ
Frequently
Asked Questions
A consumer loyalty program is a marketing strategy that rewards customers for purchasing products and engaging with a brand. Customers can earn points, rewards, cashback, vouchers, or exclusive benefits for their participation. Loyalty programs help brands increase repeat purchases and customer retention.
A QR code loyalty program allows customers to scan a unique QR code on a product or package to participate in promotions and reward programs. Once scanned, customers can earn points, unlock rewards, or enter promotional campaigns. This creates a direct connection between brands and consumers.
A scratch-and-win campaign is a promotional activity where consumers reveal rewards instantly after entering a code or scanning a QR code. Rewards may include cashback, gift vouchers, discount coupons, or physical products. Instant gratification often leads to higher participation rates.
A spin-the-wheel campaign is a gamified promotion where customers spin a virtual wheel to win prizes. It creates excitement and encourages participation while helping brands improve engagement and product awareness.
Consumer engagement campaigns help brands build stronger relationships with customers. They encourage repeat purchases, increase brand recall, and create positive experiences that improve customer loyalty over time.
Scratchwise rewards customers for interacting with products and participating in campaigns. When consumers receive rewards or benefits, they are more likely to purchase the same brand again. This improves customer retention and lifetime value.
Brands can offer rewards such as UPI cash payouts, gift vouchers, discount coupons, loyalty points, physical products, cashback offers, and exclusive experiences. Flexible rewards help attract a wider audience.
Yes, Scratchwise is fully configurable and can be customized to match campaign goals. Brands can choose campaign formats, reward structures, languages, themes, and user journeys based on their requirements.
Scratchwise can be used by FMCG brands, consumer electronics companies, beverage manufacturers, paints, construction materials, retail businesses, and any organization looking to increase consumer engagement and loyalty.
Scratchwise creates rewarding experiences that encourage customers to interact with a brand repeatedly. Consistent rewards and personalized engagement help strengthen brand loyalty and improve customer retention.
Yes, Scratchwise is designed to support campaigns across multiple regions and customer segments. Brands can run large-scale promotional programs while maintaining centralized control and reporting.
Yes, Scratchwise supports multiple regional languages to ensure a seamless experience for consumers across different geographies. Multilingual support improves accessibility and campaign participation.
Scratchwise uses unique codes, QR verification, validation rules, and campaign controls to reduce fraudulent claims. This helps brands ensure that rewards are distributed only to eligible participants.
Yes, Scratchwise provides real-time dashboards and analytics to monitor participation, reward distribution, consumer activity, and campaign performance. This helps brands make data-driven decisions.
Brands can access insights related to consumer behavior, product engagement, campaign participation, redemption trends, and regional performance. These insights help improve future marketing strategies.
A white-label loyalty platform allows brands to run campaigns under their own branding. Scratchwise can be customized with a company's logo, colors, rewards, and user experience to create a seamless brand experience.
Campaigns can be configured and launched quickly depending on business requirements. Scratchwise provides a flexible framework that reduces implementation time and allows brands to go live faster.
Gamification adds elements like rewards, challenges, and chance-based activities to consumer interactions. Features such as scratch cards and spin-the-wheel campaigns make participation enjoyable and increase engagement levels.
Yes, brands can collect valuable first-party consumer data through campaign participation. This data can be used to understand customer preferences, improve targeting, and create personalized marketing initiatives.
Traditional promotions are often one-way and difficult to track. Scratchwise combines rewards, gamification, consumer data collection, and real-time analytics in one platform. This creates a measurable and engaging experience for both brands and consumers.